Healthcare Business Management Association - HBMA
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About HBMA About HBMA - HBMA Healthcare Business Management Association

Advertise With Us

Why Advertise With HBMA:

As a non-profit, member-led trade association, HBMA represents over 43,000 employees at over 250 revenue cycle management firms. Founded in 1993, HBMA fosters personal development, advocates on the behalf of the medical revenue cycle management profession, and promotes cooperation through a wide range of business resources, educational events, networking opportunities, certification programs, and enforcement of the Medical Biller’s Code of Ethics.

Who Would I Reach If I Advertise With HBMA?

  1. Every HBMA Revenue Cycle Management (RCM) Company Member represents the needs of the multiple providers and practices they serve.
  2. Each HBMA Professional Billing Department (PBD) Company Member represents individual practices or hospital systems. 
  3. HBMA members are decision makers in software, compliance, and outsourcing solutions.
  4. HBMA members are largely business owners, managers, and executives.
  5. HBMA members represent nearly 80% of claims submitted by third party medical billing companies on behalf of providers.

Here are just a few categories our members represent:

  • Anesthesiology
  • Cardiology
  • Emergency Medicine
  • Family Medicine
  • General Surgery
  • Internal Medicine
  • OB-GYN
  • Orthopedic Surgery
  • Pathology
  • Pediatrics
  • Radiology
  • Physical Therapy
  • Podiatry 
  • And More!

What Are HBMA Members Looking For?

The healthcare industry is generally slow to adopt new technologies and processes. With your help, our members stay agile in this ever-changing industry. HBMA members are constantly seeking ways to improve their efficiency, productivity, technical, and operating skills, in an effort to serve and anticipate their clients’ needs, and to extend their outreach.

Member Vs. Non Member Opportunities

Members of HBMA have additional opportunities for advertising as well as discounted pricing! For more information on membership, please click here. Demonstrate your commitment to members of HBMA by being a vendor member. HBMA members look to do business with vendors that support HBMA through active membership. 

Advertising Opportunities

RCM Advisor

RCM Advisor is the official member publication of HBMA. Its mission is to publish timely, industry-leading articles that HBMA members and non-members can put to work. It is a valuable communication tool for healthcare billing and management professionals, with articles written by industry experts on the latest billing and healthcare management topics, as well as general management issues relevant to healthcare business owners.

HBMA members and subscribing non-members receive four digital issues of RCM Advisor each year and have access to digital archives online.

2022 Advertisement Opportunities 

Member Cost:
Full Page: $1,500
Half Page: $850

Non Member Cost:
Full Page: $2,000
Half Page: $1,400

2023 Advertisement Opportunities 

Member Cost Per Ad:
Full Page: $1,500
Half Page: $850

Member Cost Full Year (4 Ads):
Full Page: $5,400 (Regular $6,000)
Half Page: $3,060 (Regular $3,400)

Non Member Cost Per Ad:
Full Page: $2,000
Half Page: $1,400

Non Member Cost Full Year (4 Ads):
Full Page: $7,200 (Regular $8,000)
Half Page: $5,600 (Regular $5,040)

Editorial Contributions
We are always looking for relevant, timely, industry-focused content to publish in upcoming issues of RCM Advisor. If you are interested in contributing to RCM Advisor, email the RCM Advisor editor at

2022 Year-Round Supporter Package

The Supporter Package is exclusively for HBMA members.


  • 1 HBMA Branded Webinar
  • 3 Email Blasts to Membership
  • 1 HBMA Sponsored Content Package on HBMA website


Ala Carte/Customized Packages

Custom Package building is exclusively for HBMA members.

Have a marketing strategy in mind? Customized packages can be built to help you reach your goals! Whether it be brand recognition, thought-leadership, or lead generation, HBMA can help!

$750 per use

Send your business message electronically to a captive audience of all HBMA members.
Requirements: Place your ad in the body of an email and send it to HBMA for approval by the HBMA Office. After approval, date selection for the one-time dissemination to the membership will be placed on the HBMA communications calendar.

$750 per issue

The Washington Report is a monthly digital publication from the Director of Government Relations highlighting the various legislative and regulatory changes each month.

Website Sponsored Content Package
$1,000 per submission

Write a article that will live on the HBMA Website under the resources page for one year. Article can be up too 1,000 words and content is subject to HBMA Approval.

$3,500 per webinar

Webinars are offered throughout the year to HBMA members. Your company logo will appear on promotional email announcements and on slides during the presentation. Your company name will also be announced during the presentation.

$5,000 per webinar

HBMA will host a webinar with your content and promote to HBMA members. Content has to be educational and approved by HBMA. Names and email addresses of attendee will be provided after.
Limit 8 per year.


Your promotional banner ad with company logo will be displayed on the HBMA website for one year.
Requirements: Dimensions: 266 x 133 pixels. File Types: .jpg, .gif, or .png. No flash ads will be accepted. Please provide a link to your site, either the home page or a specific landing page.

Looking for live event exhibiting or sponsorship? Check our Education tab for details on live event opportunities.

  • Information above is subject to change without notice and availability is not guaranteed.
  • Pricing will be determined by membership status at time of purchase and cannot be retroactively changed.
  • Advertising purchases are final, and cannot be transferred or refunded. Opportunities must be used within the year that they are purchased.