Why Advertise With HBMA:
As a non-profit, member-led trade association, HBMA represents over 43,000 employees at over 250 revenue cycle management firms. Founded in 1993, HBMA fosters personal development, advocates on the behalf of the medical revenue cycle management profession, and promotes cooperation through a wide range of business resources, educational events, networking opportunities, certification programs, and enforcement of the Medical Biller’s Code of Ethics.
Who Would I Reach If I Advertise With HBMA?
- Every HBMA Revenue Cycle Management (RCM) Company Member represents the needs of the multiple providers and practices they serve.
- Each HBMA Professional Billing Department (PBD) Company Member represents individual practices or hospital systems.
- HBMA members are decision makers in software, compliance, and outsourcing solutions.
- HBMA members are largely business owners, managers, and executives.
- HBMA members represent nearly 80% of claims submitted by third party medical billing companies on behalf of providers.
Here are just a few categories our members represent:
- Anesthesiology
- Cardiology
- Emergency Medicine
- Family Medicine
- General Surgery
- Internal Medicine
- OB-GYN
- Orthopedic Surgery
- Pathology
- Pediatrics
- Radiology
- Physical Therapy
- Podiatry
- And More!
What Are HBMA Members Looking For?
The healthcare industry is generally slow to adopt new technologies and processes. With your help, our members stay agile in this ever-changing industry. HBMA members are constantly seeking ways to improve their efficiency, productivity, technical, and operating skills, in an effort to serve and anticipate their clients’ needs, and to extend their outreach.
Download HBMA's 2026 Media Kit Here
Advertising Opportunities
Package valid from 1/1/2026 to 12/31/2026.
Maximize your company’s visibility and connect with healthcare revenue cycle leaders all year long through the HBMA Year-Round Supporter Package. Designed for companies seeking consistent exposure and meaningful engagement, this comprehensive sponsorship combines webinar branding, direct email marketing, social media promotion, and print advertising into one powerful annual marketing opportunity.
Position your brand in front of healthcare billing and management professionals through multiple high-impact channels while reinforcing your company as a trusted industry partner.
Year-Round Supporter Package Includes:
One HBMA Branded Webinar
- Sponsor one webinar produced by HBMA
- Company logo featured on the webinar registration page
- Company logo included in webinar marketing promotions
- Webinar offered free to HBMA members to help maximize attendance
- Five-minute opportunity to present your company at the beginning of the webinar
- Post-event attendee list provided following the program
Three Dedicated Email Blasts
- Three sponsored eblasts sent to HBMA’s database of 18,000+ contacts
- Only one sponsored eblast is distributed per week to maximize visibility
- Average email open rates between 21–24%
- Average click-through rates between 2–4%
Two Sponsored Social Media Posts
- Sponsored posts published across HBMA’s:
- Twitter/X
- Company provides graphics and post content for approval
One Half-Page Advertisement in RCM Advisor
RCM Advisor is the official member publication of Healthcare Business Management Association and delivers valuable industry insights to healthcare billing and management professionals nationwide.
Ad Specifications:
- Half-page ad size: 7.5” W x 4.5” H
- Accepted file formats: JPEG, PNG, or PDF
- Upgrade to a full-year advertisement for an additional $1,000
Strengthen your industry presence, increase brand recognition, and engage directly with key decision-makers through this all-inclusive annual sponsorship package.
$6,000 ($7,850 Total Value)
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RCM ADVISOR AD
HBMA’s RCM Advisor is the premier publication for healthcare revenue cycle and billing professionals, delivering timely, industry-leading insights designed to help readers stay ahead in an ever-evolving industry. Packed with expert-written articles covering the latest in billing, healthcare management, compliance, operations, and business strategy, RCM Advisor provides actionable knowledge that professionals can immediately put into practice.
As the official member publication of HBMA, RCM Advisor is a trusted resource for both members and industry subscribers seeking innovative ideas, practical solutions, and forward-thinking leadership. Members and subscribing non-members receive four digital issues each year, along with exclusive access to a robust online archive of past editions—creating a year-round hub for education, inspiration, and industry expertise.
Details: Provide graphic for editorial approval. Size requirements:
Full Page Bleed: 8.5 w x 11 h trim PLUS .125” bleed (8.75 x 11.25)
Half Page: 7.5 w x 4.5 h
File Requirements: JPEG, PNG, or PDF
Cost Per Ad:
Member
Full Page: $1,000
Half Page: $500
Non Member
Full Page: $2,000
Half Page: $1,000
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Half Page Full Page
Full Year (4 Ads):
Member
Full Page: $3,200 (Regular $4,000)
Half Page: $1,600 (Regular $2,000)
Non Member
Full Page: $7,200 (Regular $8,000)
Half Page: $3,600 (Regular $4,000)
Half Page Full Page
WEBSITE BANNER AD
$7,500 Member | $10,000 Non Member
Promote your brand year-round with a high-visibility banner ad featured on the Home Page of HBMA’s website. This exclusive advertising opportunity places your company front and center with healthcare billing and revenue cycle management professionals across the industry.
Banner Ad Details:
- Displayed on the HBMA Home Page for one full calendar year
- Ad dimensions: 294 x 142px
- Transparent background preferred
- Accepted file formats: .jpg or .png
- Flash ads are not permitted
- Company must provide a destination website link
- Click performance reports provided twice annually (June and December)
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DEMO WEBINAR
$5,000 Member | $7,500 Non Member
Showcase your products and services directly to healthcare revenue cycle leaders through an exclusive webinar hosted by HBMA. These engaging 60-minute sessions are designed specifically for live product demonstrations, service showcases, and educational presentations that connect your company with a targeted audience of industry professionals.
HBMA will manage the webinar hosting through our Zoom platform and actively promote your session to members with a minimum of three dedicated marketing emails to maximize attendance and visibility. To help drive participation, registration is offered free to HBMA members, creating greater exposure and stronger engagement opportunities for your brand.
Demo Webinar Includes:
- One 60-minute hosted webinar/demo session
- Promotion to HBMA members through at least 3 email campaigns
- Complimentary registration for HBMA members to encourage attendance
- Webinar hosted on the HBMA Zoom platform
- Post-event attendee list including names and email addresses
- Opportunity to demonstrate your company’s products and services directly to decision-makers
- Limited availability: maximum of 4 webinars per year
BRANDED WEBINAR
$3,500 Member | $6,000 Non Member
Gain premium visibility and position your brand alongside industry-leading education through an exclusive webinar branding opportunity with HBMA. Webinars are hosted throughout the year and attract healthcare billing and revenue cycle professionals seeking timely insights and expert education.
As a webinar sponsor, your company will receive prominent recognition before and during the presentation, helping strengthen brand awareness and engagement with a highly targeted audience. Your company logo will appear on promotional email campaigns and presentation slides, your company name will be announced during the session, and a representative from your organization will have the opportunity to introduce the faculty and address attendees for up to five minutes about your services and solutions.
Webinar Branding Sponsorship Includes:
- Company logo featured on webinar promotional emails and presentation slides
- Verbal recognition of your company during the webinar
- Opportunity for one company representative to join the live session
- Five-minute introduction and company overview during the webinar
- Post-event attendee list including names and email addresses
- Ability to select from available HBMA webinars to sponsor (first come, first served)
Sponsor Requirements:
- Company logo
- Website link
- Brief company description (100 words or less)
EMAIL BLAST
$1,000 Member | $3,500 Non Member
Reach a highly engaged audience of healthcare billing and revenue cycle professionals with a dedicated sponsored email distributed through HBMA’s extensive database of more than 18,000 industry contacts. This exclusive marketing opportunity allows your company to deliver your message directly to decision-makers and professionals actively engaged in the healthcare business management space.
Whether you are promoting a product, service, event, webinar, or industry solution, HBMA’s sponsored email program provides targeted exposure and powerful brand visibility in a trusted professional environment.
Sponsored Email Opportunity Includes:
- One dedicated promotional email sent to HBMA’s database of 18,000+ contacts
- Opportunity to include your company message, logo, images, and direct links
- Professional review and approval process by the HBMA office
- Custom mock-up provided for your final approval before scheduling
- Direct access to a focused audience of healthcare revenue cycle and billing professionals
Submission & Scheduling Details:
- Send all content, logos, images, and links to for review and approval
- A minimum of one week advance notice is required for scheduling
- HBMA limits sponsored emails to one per week to maximize visibility and engagement
- Availability is limited to a maximum of 52 sponsored emails per calendar year
VENDOR ARTICLE
$1,000 Member | $3,500 Non Member
Establish your company as a trusted industry thought leader with a featured article published on the HBMA website for an entire year. This unique content marketing opportunity allows your organization to share valuable insights, expertise, and industry perspectives directly with healthcare billing and revenue cycle professionals searching for trusted resources and solutions.
Your article will be showcased within the HBMA Vendor Marketplace and linked to a dedicated vendor profile page featuring your company logo and contact information, creating lasting visibility and ongoing engagement with potential clients and partners. This is an excellent opportunity to strengthen brand credibility, educate your target audience, and drive traffic directly to your business.
Vendor Marketplace Article Opportunity Includes:
- One featured article hosted on the HBMA website for 12 months
- Placement within the HBMA Vendor Marketplace
- Dedicated vendor profile page including:
- Company logo
- Website link
- Business address
- Phone number
- Opportunity to position your company as an industry expert and trusted resource
- Long-term visibility to healthcare revenue cycle and billing professionals
Submission Details:
- Articles may be up to 1,000 words
- All content is subject to HBMA approval prior to publication
WASHINGTON REPORT BANNER
$750 per issue / $6,750 per year Member | $3,250 per issue / $9,250 per year Non Member
Gain consistent visibility with healthcare billing and revenue cycle leaders through sponsorship of the HBMA Washington Report—a trusted monthly digital publication featuring critical legislative and regulatory updates from HBMA’s Director of Government Relations. This highly anticipated report keeps industry professionals informed on the latest policy developments impacting healthcare business management, making it an ideal platform to showcase your brand alongside valuable industry intelligence.
With limited advertising availability in each issue, your company will benefit from premium placement and repeated exposure to an engaged audience that relies on the Washington Report for timely government and compliance insights.
Washington Report Banner Sponsorship Includes:
- Banner advertisement featured in the monthly digital Washington Report
- Direct exposure to healthcare billing and revenue cycle professionals nationwide
- Clickable website link connected to your banner ad
- Exclusive placement with only 3 sponsor banners available per issue
- Opportunity for year-round brand visibility through recurring monthly exposure
Submission Details:
- Banner graphic must be no larger than 800 x 100 pixels
- Company must provide website link for banner destination
Special Offer:
Purchase a full-year sponsorship and receive 3 additional months free, extending your visibility and maximizing your marketing impact.
One Issue Twelve Issues
SOCIAL MEDIA POST
$250 Member | $2,750 Non Member
Expand your reach and engage directly with healthcare revenue cycle professionals through sponsored social media promotion with HBMA. Connect your brand with HBMA’s rapidly growing online audience through coordinated posts published across Facebook, LinkedIn Group, Twitter, and Instagram—giving your company multi-platform visibility and targeted industry exposure.
Whether you are promoting a product, service, event, webinar, or industry announcement, HBMA’s social media sponsorship opportunities help amplify your message to an engaged community of healthcare billing and management professionals.
Sponsored Social Media Post Includes:
- One sponsored post published across HBMA’s social media platforms:
- LinkedIn Group
- Exposure to a highly targeted healthcare business management audience
- Increased brand awareness and engagement through HBMA’s trusted industry channels
Submission Requirements:
- Graphic sized at 1080 x 1080 pixels
- Caption and hashtags for approval
- Separate Twitter/X caption required (180 characters or less)
- Submit all materials to for review and scheduling approval
Scheduling Details:
- Minimum of one week advance notice required
- Limited to 1 sponsored post per company per quarter
- HBMA limits sponsored social posts to one per week to maximize visibility
- Availability is limited to a maximum of 52 sponsored posts per calendar year
WEEKLY NEWSLETTER
HBMA's weekly emailed newsletter has advertising opportunities offered directly through Multi Briefs.
Looking for live event exhibiting or sponsorship? Check our Education tab for details on live event opportunities.
DISCLAIMERS:
- Information above is subject to change without notice and availability is not guaranteed.
- Pricing will be determined by membership status at time of purchase and cannot be retroactively changed.
- Advertising purchases are final, and cannot be transferred or refunded. Opportunities must be used within the year that they are purchased.
- Payment must be received before using any of the above marketing. Payments must be made in full at time of purchase.