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3 Ways Patient Collections Miss The Mark - HBMA Store

3 Ways Patient Collections Miss The Mark

Presented by Eric Sullivant

Recorded December 8th, 2025

When should you contact patients to boost collections?

Do personalized messages really work?

How much of this process can you automate?

Join us to uncover data-backed tactics for building a smarter patient collections process. In just one hour, we’ll explore how to:

  1. Engage patients earlier
  2. Personalize outreach when it matters, and
  3. Collect more — all while reducing administrative burden.

We’ll dive into real-world examples of how teams have increased patient collections by 30% while achieving a 61% self-service pay rate. And we'll get tactical about when to engage patients, which tasks you can automate, and how you can optimize your timing, channel, and message.

Whether you need to fine-tune estimates or build a collections strategy from scratch, you'll walk away ready to improve both patient and financial outcomes.

Speaker Bio:
Eric Sulivant is a Solution Strategist at Waystar where he assists in demonstrating how the overall Waystar platform helps improve the Financial Experience for consumers and delivers more dollars to Health Systems and Providers. Eric has been with Patientco, now part of Waystar, since 2018. Prior to Patientco, Eric was at McKesson where he was responsible for designing custom Decision Support & Analytics solutions for Financial, Clinical and Operational departments. Eric has over 15 years experience in the HIT / RCM space. 

Member Price: $0.00
Non-Member Price: $129.00