Stop Chasing Vanity Metrics: Turning Billing Data into Decisions That Drive Revenue

Stop Chasing Vanity Metrics: Turning Billing Data into Decisions That Drive Revenue

Presented by Nicole Gerbino & Angie Wardlaw

Tuesday January 6th, 2025
9am PT / 10am MT / 11am CT / 12pm ET

This program is scheduled for 60 minutes and is valid for 1 CHBME credit.

Member Price: $49.00
Non Member Price: $99.00

Description:
In the business of medical billing, it is easy to fall into the trap of reporting metrics that look impressive but fail to drive measurable improvement. Collection percentages, days in accounts receivable, or clean claim rates may look strong in a dashboard, yet they can hide underlying performance gaps. This session will challenge billing leaders to separate 'feel-good' numbers from the metrics that actually move revenue and improve client outcomes.Drawing from real-world examples in radiology and other specialties, we will connect the dots between reporting, decision-making, and results. Participants will leave with practical strategies for framing metrics in ways that clarify payer behavior, uncover denial trends, and improve client conversations. The focus will be on how revenue cycle management companies can use data not as decoration, but as a lever for accountability, transparency,and growth.

Learning Objectives:
Course participants will be able to:

• Identify common vanity metrics in medical billing that create the illusion of performance without driving financial improvement.
• Explain how to reframe core revenue cycle metrics (such as revenue per relative value unit, claim resolution rate, and payer stratification of accounts receivable) to reflect true financial performance.
• Implement a reporting approach that ties billing data directly to client decision-making,payer negotiation, and measurable operational outcomes.

Speaker Bio:
Nicole Jones-Gerbino, FRBMA, is an award-winning healthcare executive and nationally recognized thought leader in radiology business management. As President of PBS Radiology Business Experts and a Fellow of the Radiology Business Management Association (FRBMA),Nicole brings over 27 years of experience guiding physician practices, health systems, and RCM organizations through financial transformation, strategic growth, and operational excellence. She brings experience from multiple medical specialties, value-based care models, and health system senior leadership roles. Nicole led the launch of the 3rd largest Medicare ACO and Clinically Integrated Network in California, representing over 1500physicians. She launched a San Diego-based consulting company, Practice Health Strategies,to provide reimbursement and strategic growth solutions for independent private practices.

Nicole’s expertise extends beyond traditional Revenue Cycle Management; she is an advocate for leveraging technology and innovative ideas to improve the patient and provider experience. As an organizational leader, her focus on transparency and strategic communication empowers teams across the country to navigate industry challenges with confidence.

In addition to her executive role, Nicole is an industry thought leader, frequently contributing insights on revenue cycle optimization, regulatory changes, and strategic planning for healthcare providers. She is passionate about empowering industry professionals through mentorship, speaking engagements, and active presence in the community.