The C-Suite Guide to RCM: What You’re Not Seeing Is Costing You

The C-Suite Guide to RCM: What You’re Not Seeing Is Costing You

Presented by Nicole Gerbino

Tuesday January 13th, 2025
10am PT / 11am MT / 12pm CT / 1pm ET

This program is scheduled for 60 minutes and is valid for 1 CHBME credit.

Member Price: $49.00
Non Member Price: $99.00

Description:
Revenue cycle management is often treated as a back-office detail, yet it quietly shapes profitability, growth, and physician alignment. For executives, the danger is in what they don’t see: metrics presented without context, data that looks impressive but hides performance gaps, and missed opportunities in payer negotiations or staffing decisions. This session reframes revenue cycle as an executive-level strategy. We’ll expose the blind spots that cost organizations millions and show how to translate billing performance into boardroom priorities. Attendees will leave with a sharper lens on which metrics actually matter, how to demand actionable reporting, and how to position revenue cycle as a strategic asset instead of a sunk cost.

Learning Objectives:
Course participants will be able to:

• Explain which billing metrics reveal true financial performance and how to connect them to executive decision-making.
• Identify hidden costs and blind spots in current revenue cycle reporting that undermine profitability.
• Produce an executive-level reporting framework that positions revenue cycle as a strategic driver of growth and sustainability.

Speaker Bio:
Nicole Jones-Gerbino, FRBMA, is an award-winning healthcare executive and nationally recognized thought leader in radiology business management. As President of PBS Radiology Business Experts and a Fellow of the Radiology Business Management Association (FRBMA),Nicole brings over 27 years of experience guiding physician practices, health systems, and RCM organizations through financial transformation, strategic growth, and operational excellence. She brings experience from multiple medical specialties, value-based care models, and health system senior leadership roles. Nicole led the launch of the 3rd largest Medicare ACO and Clinically Integrated Network in California, representing over 1500physicians. She launched a San Diego-based consulting company, Practice Health Strategies,to provide reimbursement and strategic growth solutions for independent private practices.

Nicole’s expertise extends beyond traditional Revenue Cycle Management; she is an advocate for leveraging technology and innovative ideas to improve the patient and provider experience. As an organizational leader, her focus on transparency and strategic communication empowers teams across the country to navigate industry challenges with confidence.

In addition to her executive role, Nicole is an industry thought leader, frequently contributing insights on revenue cycle optimization, regulatory changes, and strategic planning for healthcare providers. She is passionate about empowering industry professionals through mentorship, speaking engagements, and active presence in the community.