Raising the Energy in the Room: Culture as the Hidden Driver of Billing Performance

Raising the Energy in the Room: Culture as the Hidden Driver of Billing Performance

Presented by Nicole Gerbino

Tuesday January 6th, 2025
10am PT / 11am MT / 12pm CT / 1pm ET

This program is scheduled for 60 minutes and is valid for 1 CHBME credit.

Member Price: $49.00
Non Member Price: $99.00

Description:
Revenue cycle performance isn’t just about systems or payers—it’s about people. The energy inside your billing office determines whether claims move quickly, denials get resolved, and clients see results. When culture is low, productivity drops, errors rise, and turnover becomes costly. When culture is strong, billing teams outperform their technology and exceed expectations. This session will show leaders how to raise the energy in the rooms where billing happens. We’ll connect morale directly to measurable outcomes, and we’ll uncover practical ways to shift from burnout and stagnation to energy and accountability. For revenue cycle management companies, this is more than team-building—it’s a strategy to fuel results and strengthen client trust.

Learning Objectives:
Course participants will be able to:

• Describe how team energy and morale directly impact billing accuracy, denial resolution,and client results. 
• Identify cultural signals that reveal whether a billing team is positioned for performance or decline.
• Implement leadership practices that raise energy, reduce turnover, and sustain accountability in billing teams.

Speaker Bio:
Nicole Jones-Gerbino, FRBMA, is an award-winning healthcare executive and nationally recognized thought leader in radiology business management. As President of PBS Radiology Business Experts and a Fellow of the Radiology Business Management Association (FRBMA),Nicole brings over 27 years of experience guiding physician practices, health systems, and RCM organizations through financial transformation, strategic growth, and operational excellence. She brings experience from multiple medical specialties, value-based care models, and health system senior leadership roles. Nicole led the launch of the 3rd largest Medicare ACO and Clinically Integrated Network in California, representing over 1500physicians. She launched a San Diego-based consulting company, Practice Health Strategies,to provide reimbursement and strategic growth solutions for independent private practices.

Nicole’s expertise extends beyond traditional Revenue Cycle Management; she is an advocate for leveraging technology and innovative ideas to improve the patient and provider experience. As an organizational leader, her focus on transparency and strategic communication empowers teams across the country to navigate industry challenges with confidence.

In addition to her executive role, Nicole is an industry thought leader, frequently contributing insights on revenue cycle optimization, regulatory changes, and strategic planning for healthcare providers. She is passionate about empowering industry professionals through mentorship, speaking engagements, and active presence in the community.