Five Ways Social Media Provides Value to HBMA Members By Fran Cashen, HBMA Director of Marketing and Social Media uccessful organizations across the healthcare industry are turning to social media marketing to achieve their promotional and business objectives, but for HBMA it goes beyond simply extending our visibility. Our mission has always been to further the efforts of medical billing companies through education, advocacy, and collaboration, and we are leveraging the strengths of the most prominent social media outlets to further all three phases of that mission. below are the top five ways hbma is participating in social media to enhance value for our members: 1. Staying friendly on Facebook – through facebook, hbma invites members to join in on the conversation by sharing updates, photos, videos, and more. like us today at www.facebook.com/healthcarebilling. 2. Trending on Twitter – on twitter, we are sparking conversations with the most connected names in healthcare and the revenue cycle. follow and retweet our informative twitter feed at @hbmabilling. 3. Networking on LinkedIn – the next best thing to faceto face schmoozing at an hbma conference is the vast opportunity to build your professional network via linkedin. create your own profile, then interact with more than 8,000 members on the hbma linkedin group at www.linkedin.com/groups?home=&gid=2161060. 4. Going viral on YouTube – our own hbma Youtube channel highlights informative, fun, and educational videos directed to professional billers. start browsing the latest flicks today at www.youtube.com/hbmabilling. 5. Blogosphere benefits – from guest contributions on the Physicians Practice blog to writing for hbma’s own member-driven blog, hbma bloggers share their perspectives on the hottest trends, legislative updates, and educational opportunities. gain notoriety and contribute to the discussion by submitting a relevant blog post to www.hbma.org/blog. hbma is constantly looking for ways to leverage the most relevant social media outlets to educate, advocate, and collaborate with our members. We invite all of our member organizations to follow and interact with healthcare’s most connected stakeholders through facebook, twitter, linkedin, Youtube, and hbma blogs. 8 hbma billing • november.december.2013 HBMA benefit S Newly Minted Members Rob Gontarek Meridian Medical Management Brad Phillips Compliatric LaTina Griffin Arizona Primary Care Physicians Jeremy Golesh Elevated Billing Solutions, LLC Sue Smith Vee Technologies Sergio Pennock Preva Health, LLC Casey Criswell Pulse Systems, Inc. Lisa Simpson Pulse Systems, Inc. Amanda Simmons Amanda Simmons Associates Herbert Bradford, Jr. Win & Associates Medical Billing Services, LLC Eric Ratcliffe 360 Advanced, P.A. Megan Snow Evergreen Medical Billing
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