JENNIFER KIRSCHENBAUM, ESQ. Few presenters have the passion and desire to meet the needs of our members like Jennifer. Her free weekly newsletter offers wonderful advice and suggestions that can benefit our members. Jennifer’s deep understanding of our industry gives her insight to the legal issues that we must consider in our strategic planning. Make sure to take this opportunity for some much needed guidance from one of our best legal resources. SUSAN ZIEL, ESQ. For those who have attended our Executive Summit events in the past, you will be familiar with Susan. Susan is a licensed nurse who became an attorney; she brings vast knowledge in the area of compliance as it relates to our industry. Her long history in healthcare as both a medical provider and an attorney gives her unique perspective to our industry. She is highly admired among her peers and healthcare clients, so don’t miss hearing Susan in our pre-conference sessions. VERONICA MILLER You thought complying with Escheat Law is no big deal. You might not if you read about what happened to others who thought that way. Veronica is one of more than 60 fulltime experts of a national CPA firm who are dedicated experts in the area of Escheat Law. Her firm has clients in every state making her a great resource to a national association like HBMA. Do not assume you know everything there is about this law in your state(s). Use this opportunity to obtain credible knowledge that you can share with your clients, anywhere in the country. JARED KRAWCZYK Jared might be the most unique presenter we have had in years who is presenting a topic that we all need to hear. His presentation is on audit analytics in day-to-day operations. Jared is a well-qualified national presenter, speaking for groups such as HCCA, and he has a unique style. See why audiences find him so informative on a topic that baffles the brightest. Compliance and operational experts will find this session very informative. BILL FINERFROCK Need we say more? How do we develop our strategic plans without an in-depth understanding of what is happening in Washington? How much of your client revenue originates from government payors? How much do regulatory matters impact your clients – and you? Make sure to attend this session by one of the most consistently highly rated presenters HBMA has ever had. Besides getting Bill’s update, you will hear his analysis of where things are headed so you can apply that information to your strategic plans. DAVID JAKIELO, CHBME As we complete our Executive Symposium, which is focused on strategic planning, there will be one final step. After you update, revise, or create your strategic plan, the last step is to design the marketing plan to make it succeed. The best designed strategic plan has little hope for success if it fails to include an effective marketing plan. There is no one better than our own Dave Jakielo to share ideas of how we do that. SCOTT HEWIT Scott is from United Healthcare. Yes, we all have issues with payors. However, we also know that we succeed more by working with them in a cooperative spirit. We need to understand what payment reform looks like from those designing the health plans and issuing the payments. What can we expect in the next one to three years and beyond? This could impact our IT investment, our client base, our staffing, and much more. Join us in this session as we hear what payment reform will look like and how it impacts our longterm strategic plans.
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