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November - December 2009 •
Volume 14, Issue 6

Rekindle the Passion
Marketing Techniques to Save Your Customer Relationships
By David Anderson
You've been together for years and although you've tried everything that you could, the spark's just not there anymore. How could it be when there's no communication? Sure, you've both been loyal till now, but if you don't do something fast, your partner is going to start looking elsewhere. Click for more

Over the Dashboard...
Message from the President
By Randal Roat, CHBME
Well, another year is winding to an end, and what a year it has been! Whew... Rather than reflecting, however, I'd like to take a minute of your time share our focus for next year. Click for more

HBMA NEWS
News from Around the HBMA
Billing Editors
Meet Your New Board Members: HBMA Election Results; College Scholarships Available for the Billing Industry, Deadline for Applications: March 31, 2010; To Party is Human... to Volunteer is Divine: HBMA 2009 Awards; HBMA Distance Learning Schedule. Click for more

Vegas: The Place to Be!
HBMA Fall Conference 2009 Was Hot!
Billing Editors
Caesars Palace in Las Vegas... could there have been a more glittering, energetic place to celebrate the conclusion of HBMA's 16th year? The Annual Fall Conference on September 23rd drew a combination of returning attendees, an ever-growing number of new attendees, and the support of a diverse group of vendors in the Exhibit Hall. Click for more

Could Your State Be Next?
Illinois Takes on Threat to Billing Companies
By Kathryn Canny, CHBME
What do you do when you discover that the traditional business relationship you have with your clients is ILLEGAL? Panic.... Click for more

Goodbye to Waste in Claims Processing
HBMA Joins with AMA in "Heal the Claims Process"
Billing Editors
HBMA has joined the American Medical Association (AMA) in supporting its "Heal the Claims Process," a campaign to eliminate waste in the claims process by committing to efficiencies. According to the National Healthcare Exchange Services, in 2008 as much as 14 percent of physicians' total collections were spent to ensure accurate payment for services. Click for more

Seize the Moment Now
The Operational Issues with ICD-10-CM Implementation
By Holly Louie, CHBME
Much of the industry focus to date has been on requirements of the ICD-10-CM, which is the complete replacement of the diagnosis code sets and also the replacement of in-patient procedural coding with ICD-10-PCS. These changes are so significant that the operational implementation challenges have been in the background when they need to be in the forefront. Click for more

Discounting Dilemmas
Tips on Avoiding Violations of Federal Statutes
By Amy K. Fehn and Andrew B. Wachler
In most industries, professionals do not think twice about extending courtesies to colleagues, referral sources, or needy clients. For healthcare providers, however, these types of seemingly innocent and even generous practices can create civil and criminal liability. Click for more

Can You Do Bird Calls?
Every Tweet Counts in Business
By Dr. Bob Spencer
Obama tweets. Oprah tweets. Everybody is tweeting, so you think you should tweet as well. STOP! Think this out carefully first or you may do more harm than good. Click for more

A New Year, New Codes
A Special Focus on Radiology
By Melody W. Mulaik, MSHS, PCS, FCS, RCC, CPC, CPC-H
It would be impossible to cover all the 2010 coding changes in one article; therefore, this article focuses on one specialty that affects a large number of HBMA clients: radiology. The following information should not be considered to be an all inclusive set of codes. Additionally, at the writing of this article, the HCPCS codes have not yet been released, so it is unclear what, if any, changes will be in effect for 2010. Click for more

How Ethical Are You? (Be Honest)
Incorporating Ethics into a Compliance Program
By Karen L. Collier, Esq.
As healthcare compliance programs evolve and mature, the issue of integrating ethics into compliance receives more attention. That may seem like a no-brainer, but think about it: traditional compliance programs effectively communicate the "thou shall nots" of healthcare regulations and give people avenues for asking questions and reporting concerns. Click for more

What is Success?
The Only Definition that Matters is Yours
By David F. Jakielo, CHBME
If you Google the word success you'll come up with 313,000,000 hits. Webster defines success as "the attainment of wealth, favor, or eminence." However, the only measure of success that really matters is your own personal definition. Click for more

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