By Jeanne A Gilreath, CHBME, HBMA President
HBMA is faced with many challenges related to the evolution (some say revolution) of today's healthcare industry. These challenges are affecting all of the stakeholders that billing companies touch – either directly or indirectly – and include providers, facilities, payors, and patients. Additionally, competitive fee pressures have resulted in declining billing company revenues. These factors, among others, have resulted in HBMA's need to rethink its vision and mission.
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