By Marc Oestrich
If you are in any business leadership or marketing role, then you are surely familiar with the infamous "Search Engine Optimization (SEO) gurus" of the world. They claim that – through a series of shady link trades, coding tomfoolery, and a lot of finger crossing – they can raise your digital profile for just a couple of burlap sacks of cash each month. Well, the shyster-era of SEO is mostly a thing of the past, and we are welcoming a new era: the era of expertise.
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