Healthcare Business Management Association - HBMA
Leading the Business of Healthcare Login
Marketing Matters
By Peggy Wagner, CRA

What is branding and why is it important for a billing company? Yes, it’s your name, logo, and colors. But real branding is much more. A brand is symbolic of all the information connected to a billing company. Branding encompasses your strengths, services, competencies, culture, competitive advantages, and commitment. Through branding, you clearly define and communicate what you stand for.

Not a Member?

Click here to purchase an annual subscription to our Billing Journal! Click here to purchase an annual
subscription to our Billing Journal!
 
Tell me more! Learn about our member benefits... Tell me more! Learn about
our member benefits...
 
Join Now! Gain immediate access to all online membership benefits. Join Now! Gain immediate access
to all online membership benefits.
Non Members can download one copy of Billing - click here to download yours today! Non Members can download one copy of Billing.
Click here to download yours today!
 
Email the membership department. Email the membership department.

Welcome, Please Sign In
Username:
Password:
Remember Login:

 Return to Issue Index