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Why Branding Matters and How To Do It Right
Speaker: Evan McDonnell, MBA
In a world of competitive markets and limited resources, building your “brand” might seem like something you could skip. But the steps required to define and build your brand will help you make your company stronger and unleash growth. Good brand definition doesn’t have to be expensive nor take a lot of time, but the investment you make will pay great dividends.
This presentation is designed for billing companies that don’t yet have a full-time marketing person, but don’t want to wait to put good marketing and branding in place. It will teach you the basics of defining your brand and building all the components necessary to make it a living part of your business. You will also learn how to feed your brand in ways that help you retain clients and add new ones. Resources available on the HBMA website are highlighted.