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September 16th Sessions September 16th Sessions - HBMA Healthcare Business Management Association


HBMA Member Panel - Solution Synergies around COVID
9/16/2020 at 2:00 PM - 3:00 PM ET
Michelle Durner, CHBME, President, Applied Medical Systems, Inc., HBMA Past President
Cindy Pittmon, RCC, CHBME, FRBMA, Founder & President, Acclaim Radiology Management, HBMA President
Mick Polo, CHBME, President, NCDS Medical Billing, HBMA Immediate Past President

Over the past six months, the world has been turned on its head by COVID-19. Join revenue cycle management experts as they discuss how the pandemic has impacted their businesses. From learning how to navigate a newly remote workforce to understanding the intricaies of financial assistance programs, this panel of current and past HBMA Presidents will provide insights that you can implement in your business right away.


The Future of Healthcare... Data!  Innovate for the Future Leveraging Data to Improve the Bottom Line
9/16/2020 at 4:15 PM - 5:15 PM ET

Sumit Mahendru, Managing Director, SAVI Group, Inc.

Data is the future of healthcare, how to navigate towards success! What terms are used to describe data (Analytics, Outcomes, BI, oh my) What do they all mean, and do they even apply to me?  In this session, we will work together to define the differences between data and basic information.  How do I use data to craft actionable insights? How do I describe the various benefits I’m providing my end clients while supporting my own business growth? All these questions and more will be answered as we have some Fun with Data! Join me in this interactive session to help you learn how to better serve your clientele and grow your business using best practices with data.

At the end of this session, attendees will be able to:

  1. Define the differences between data and information   
  2. Identify how businesses can effectively innovate and support their bottom line   
  3. Recognize that data is the future and identify how RCM businesses can be prepared for this path


Creating a Patient-Centered Financial Experience
9/16/2020 at 4:15 PM - 5:15 PM ET

Ed Kenney, Certified Payment Professional (CPP), Director Revenue Cycle Management, Relatient

Patient responsibility now accounts for more provider revenue than ever before, which is problematic because it costs four times more to collect payments from patients than it does from commercial insurance. RCM strategies will have to change in order to keep up. The good news is that patient-centered approaches offer significant help; patients pay bills and complete transactions in consumer industries every day. Mobile-first payment methods are already intuitive to patients, making them a must-have for providers looking to reduce aging A/R, speed patient payments, collect more revenue, and reduce the cost of paper statements and the inefficiencies of manual processes. During this session, we'll explore a some different strategies and a real use case from an organization that's breaking free from traditional RCM approaches and realizing big wins for patients and providers alike.

At the end of this session, attendees will be able to:

  1. Identify traditional RCM processes that deliver limited results or that require extensive manual work in order to deliver desired results   
  2. Evaluate consumer-driven payment strategies to reduce co-pays, balances, and bad debt   
  3. Review case studies from healthcare providers who are fueling high-performing revenue cycle management with digital, patient-centered strategies   
  4. Define a plan for evaluating, prioritizing, and implementing a patient-centered billing strategy