Healthcare Business Management Association - HBMA
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September 15th Sessions September 15th Sessions - HBMA Healthcare Business Management Association


Building Better Cyber Defenses in Healthcare
9/15/2020 at 1:00 PM - 2:00 PM ET
David Miller, Chief Administrative Officer, ImagineSoftware

For today's healthcare organizations, creating a culture of online safety is vital for success and is ultimately a shared responsibility among all employees.  Connected devices, digital records, artificial intelligence and machine learning have become the new reality, with data loss from cyber-related incidents now one of the most significant risks confronting providers.  Critical infrastructure, as well as having the correct resources available to protect against threats, can be maximized to keep both employees and customers safe from attack.  This session will outline the steps you can take to utilize the latest technology and training to make sure the appropriate cybersecurity protocols are in place for your billing business.

At the end of this session, attendees will be able to:

  1. Learn how to identify potential vulnerabilities and threats to/in your organization
  2. Outline proactive steps to have in place for defending against a cyber attack
  3. Utilize tools and resources for communicating cyber security protocol to your staff


Offshoring: One CEO's Journey to Success
9/15/2020 at 2:45 PM - 3:45 PM ET

Joshua Daniel Klinge, CEO of Newport Medical Solutions LLC and US OmniMed Solutions, LLC and Director of OmniMed Solutions, Pvt. Ltd  (Previously a CPC, CCS-P).

Rountable of Perspectives:   Sudheer Yerneni, CIO of US OmniMed Solutions and OmniMed Solutions pvt. Ltd.   Sharon Yokoyama, CFO of Newport Medical Solutions, LLC  Neelima Yerneni, CPC Director of Coding for Newport Medical Solutions, LLC and US OmniMed Solutions and OmniMed Solutions pvt. Ltd. (ex-OBGYN and wife of US MD)  Cara Waller, MHA, CEO of Newport Orthopedic Institute and IHMP

As a CEO who decided to start his own offshore company, I believe I can share the unique experience of doing so with complete transparency on both ends. Discussing and sharing the "dirty little secrets" about both sides of the relationship, which once exposed become an amazing opportunity for true partnership, transparency and alignment. Digging into the fears, the mind shifts and the onboarding do's and don’ts. Exploring the relationship from the service level agreements (SLA's), to small wins for the team’s complete integration there are challenges we've faced and overcome most of them. Learn from my experience, do some unorthodox things and truly be successful with your offshore team(s). Whether you are considering an offshore move, changing vendors or just want to know what is all looks like as an executive, this is a must attend 1 hour of “getting real.”

At the end of this session, attendees will be able to:

  1. Identify operational areas where offshore companies can provide assistance
  2. Define the financial impact of reducing onshore labor costs
  3. Recognize the impact of scalability and managing operating leverage to achieve increasing profit margins
  4. Define key attributes when looking for an offshore company


Marketing Strategies: Using Content to Promote Your Business
9/15/2020 at 2:45 PM - 3:45 PM ET

Jason Ciment, CEO, Get Visible

The session will walk through some advanced strategies that can elevate your medical billing website and turn it into a high performing site.

Learning Objectives: 

  1. Leverage resources to produce good content for their site 
  2. Know what to look for inside their website to improve rankings
  3. Understand the difference between weak content and strong content


Washington Update
9/15/2020 at 4:00 PM - 5:15 PM ET

Bill Finerfrock, Director of Government Relations, HBMA

An annual favorite, the Washington Update is your chance to hear exactly what is happening in our Nation’s Capital. Bill Finerfrock will discuss recent health policy developments and provide an update about how these changes might impact you and your clients.

At the end of this session, attendees will be able to:

  1. Identify recent legislative updates that may affect your business.
  2. Discuss how the upcoming election may impact the future of healthcare policy.