Healthcare Business Management Association - HBMA
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September 15th Sessions September 15th Sessions - HBMA Healthcare Business Management Association

Telehealth Billing & Coding Guidelines 
9/15/2020 at 12:00 PM - 1:00 PM ET

Terri Joy, MBA, CPC, CGSC, COC, CPC-I, Subject Matter Expert for Billing, Kareo
Sponsored by Kareo

Join Kareo’s Subject Matter Expert for Billing, Terri Joy MBA, CPC, CGSC, COC, CPC-I as she will walk viewers through how Telehealth billing guidelines have evolved during the COVID-19 pandemic, as well as review important billing concepts. With over 20 years’ experience in physician billing and revenue cycle management, Terri will discuss the new and changing government regulations around telehealth services and the best practices for leveraging technology to keep your business running.


Building Better Cyber Defenses in Healthcare
9/15/2020 at 1:00 PM - 2:00 PM ET
David Miller, Chief Administrative Officer, ImagineSoftware

For today's healthcare organizations, creating a culture of online safety is vital for success and is ultimately a shared responsibility among all employees.  Connected devices, digital records, artificial intelligence and machine learning have become the new reality, with data loss from cyber-related incidents now one of the most significant risks confronting providers.  Critical infrastructure, as well as having the correct resources available to protect against threats, can be maximized to keep both employees and customers safe from attack.  This session will outline the steps you can take to utilize the latest technology and training to make sure the appropriate cybersecurity protocols are in place for your billing business.

At the end of this session, attendees will be able to:

  1. Learn how to identify potential vulnerabilities and threats to/in your organization
  2. Outline proactive steps to have in place for defending against a cyber attack
  3. Utilize tools and resources for communicating cyber security protocol to your staff


Vision 2020 - The Next Decade in Healthcare Revenue Cycle
9/15/2020 at 2:45 PM - 3:45 PM ET

Bradley C. Skilton, MBA, President of ACN Healthcare

Vision 2020 - The Next Decade in Healthcare Revenue Cycle will provide a glimpse into this new decade of Revenue Cycle Management, outlining what is to come and how to prepare you and your team to embrace the new developments and challenges. From AI, RPA, and ML to all the other acronyms and buzz words, this session will help you understand how these new innovations fit in to your operations and what benefit they can bring. 

At the end of this session, attendees will be able to:

  1. Understand the benefits of things like Artificial Intelligence to the Revenue Cycle
  2. Gain an understanding of how to lead in times of fast-paced changes
  3. Prepare for the challenges and changes coming down regarding the structure of solution and service vendors in the Revenue Cycle


Marketing Strategies: Using Content to Promote Your Business
9/15/2020 at 2:45 PM - 3:45 PM ET

Jason Ciment, CEO, Get Visible

The session will walk through some advanced strategies that can elevate your medical billing website and turn it into a high performing site.

Learning Objectives: 

  1. Leverage resources to produce good content for their site 
  2. Know what to look for inside their website to improve rankings
  3. Understand the difference between weak content and strong content


Washington Update
9/15/2020 at 4:00 PM - 5:15 PM ET

Bill Finerfrock, Director of Government Relations, HBMA

An annual favorite, the Washington Update is your chance to hear exactly what is happening in our Nation’s Capital. Bill Finerfrock will discuss recent health policy developments and provide an update about how these changes might impact you and your clients.

At the end of this session, attendees will be able to:

  1. Identify recent legislative updates that may affect your business.
  2. Discuss how the upcoming election may impact the future of healthcare policy.