Healthcare Business Management Association - HBMA
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September 14th Sessions September 14th Sessions - HBMA Healthcare Business Management Association


Opening Keynote
9/14/2020 at 1:15 PM - 2:15 PM ET

Eric Termuende, Co-Founder, NoW Innovations

Kick-off HBMA 2020 with insights from thought leader Eric Termuende! (Sponsored by Imagine Software) Attendees will learn about the future of work and changes businesses need to make to thrive in a changing technological economy. Eric has co-founded NoW Innovations and advises industry-leading organizations, institutions, and associations on future-proofing their teams, talent management, and rehumanizing the workplace. His best-selling book, Rethink Work, has become a must-read for today’s leaders. Recognized as one of the Top 100 Emerging Innovators under 35 by American Express, his ideas have been featured in Forbes, Thrive Global, The Huffington Post, The Globe and Mail, and more. From the stage of TEDx to BUILDEX to Coca Cola, Eric inspires, challenges, and opens minds to opportunity and doors to growth.


Payer Contracting: Assessment and Renegotiation Process Overview
9/14/2020 at 2:30 PM - 3:30 PM ET
Penny Noyes, President, CEO, and Founder, Health Business Navigators

This fast paced session will walk you through the entire process of gathering, assessing and negotiating your payer agreements. Ms. Noyes spent 18 year on the payer side of the industry negotiating from the other side of the table and will share her candid perspective on how to organize your information in useful formats, determine when and how to initiate a negotiation, model offers and test counteroffers and touch upon some language in agreements that you need to negotiate or manage to the practice’s advantage.

At the end of this session, attendees will be able to:

  1. Gathering  current contracts and rates
  2. Determining which contracts to tackle first, and when to send renegotiation notice
  3. Modeling and analyzing offer impact
  4. Identifying & Managing contract provisions that need attention


The New World of E/M: 2021 and Beyond
9/14/2020 at 2:30 PM - 3:30 PM ET

Melody W. Mulaik, President, Revenue Cycle Coding Strategies LLC, MSHS, CRA, RCC, RCC-IR, CPC, COC, FAHRA

This presentation is intended to prepare attendees to assist their clients for the significant changes in evaluation and management (E/M) coding guidelines to be implemented in 2021.  These changes will not only increase efficiency for providers and their coding staff, they will also potentially lessen compliance risk due to the ambiguous and overly complicated coding instructions currently in place.  The session will provide tips and tricks on preparing for these changes in advance and will highlight the key documentation elements that will be necessary allowing for a focus on clinically relevant information based on the provider needs and the patient condition.

At the end of this session, attendees will be able to:

  1. Review the CPT coding changes related to outpatient Evaluation and Management visits for 2021 
  2. Discuss various coding frameworks available per provider to assign the corresponding level of service  
  3. Review key documentation elements that will change with the new coding framework, including opportunities for streamlined documentation practices 


Payer Panel
9/14/2020 at 4:15 PM - 5:15 PM ET

Aetna, Cigna, Humana, and UnitedHealthcare

Back by popular demand! HBMA is bringing the insurance companies to you. Come hear directly from leading health insurance companies as they discuss invaluable information for you and your company.