Healthcare Business Management Association - HBMA
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2020 Speakers 2020 Speakers - HBMA Healthcare Business Management Association


Kristen Callaway 
CEO, Strategic Practice Solutions


New Tools for a New Decade: Redefining RCM and Boosting Productivity
Thursday, September 17
4:00 PM ET - 5:00 PM ET


Since 1998, Kristin has been involved in physician billing, revenue cycle management (RCM), medical practice management consulting and insurance claims. Kristin created SPS in 2010 after working with physician practices and facilities where she found billing and collections processes were lacking in efficiency and effectiveness. Kristin has a proficiency for hands-on development of staff and streamlining of RCM workflows.

Jason Ciment

CEO, Get Visible Inc.


Marketing Strategies: Using Content to Promote Your Business
Tuesday, September 15
2:45 PM ET - 3:45 PM ET




Glen Guyton
Speaker, Author, Advocate for Cultural Competency

Life, Liberty, & Happiness
Thursday, September 17
1:00 PM ET - 2:00 PM ET






Billing Subject Matter Expert, Kareo

Telehealth Billing & Coding Guidelines
Tuesday, September 15
12:00 PM ET - 1:00 PM ET

Terri joined the Kareo team in February 2020 and brings over 20 years' experience in physician billing and revenue cycle experience, spanning from academic medicine to a telehealth startup practice. She is the author of E&M Coding Clear & Simple from FA Davis.

Ed Kenney, CPP
Director, Relatient


Creating a Patient-Centered Financial Experience
Wednesday, September 16
4:15 PM ET - 5:15 PM ET



Ed Kenney is an RCM veteran, having spent over 25 years in the healthcare technology and payments market. As an active participant in helping solve critical problems in the U.S. healthcare system, Ed offers the kind of practical insight and tangible strategies that only come from years of hands-on work with healthcare technology companies like Allscripts, Vantiv, and Clearwave. Through Ed's work with some of the healthcare's technology leaders, he's helped hundreds of medical providers and third-party billing companies optimize their processes, serve patients better, and adapt to the quickly changing healthcare RCM environment. Ed is a member of HFMA and HIMSS.


Bill Finerfrock
Director of Government Relations, HBMA

Washington Update
Tuesday, September 15
4:00 PM ET - 5:15 PM ET

Bill Finerfrock has worked in and with the U.S. Congress and Federal agencies for more than 40 years.  Mr. Finerfrock began his political career in Washington in 1976 as a Lyndon Baines Johnson Congressional Intern for Congressman Bob Edgar (D-PA).  Between 1977 and 1984 he worked for Senator Edward W. Brooke (R-MA) and Senator Roger Jepsen (R-IA).  From 1985 – 1993, he was Director of Federal Affairs for the American Academy of Physician Assistants.  

He has been working with the Healthcare Billing and Management Association for more than 15 years.  Bill specializes in healthcare finance, health system reform, health workforce and rural health issues.

Sumit Mahendru

Director, Savi Group, Inc.


The Future of Healthcare...Data! Innovate for the Future Leveraging Data to Improve the Bottom Line
Wednesday, September 16
4:15 PM ET - 5:15 PM ET


Sumit Mahendru is Managing Director of SAVI Group, Inc., a nationwide healthcare revenue cycle, analytics and medical records management company.    SAVI Group was launched in 2004 to meet the healthcare industry’s challenges of rising costs and lower collections, to reduce the mountain of paperwork needed for medical insurance companies, and to meet compliance requirements.    SAVI’s PMS (Practice Management Solutions) provides a seamless interface between caring for patients and the business of medicine helping medical practitioners navigate successfully through today’s increasingly complex healthcare environment to collect the maximum reimbursement in the shortest timeframe possible. Located in Southern California, SAVI services clients across a variety of specialties throughout the United States of America. Certified ISO 27001 and HIPAA Compliant, SAVI has been recognized as a Nasscom Emerge 50 2009 company, Red Herring 2010 Global Winner, and Silicon India's Top 10 Medical Billing & Coding Service Providers 2019. SAVI’s satisfied client testimonials and referrals are the biggest measure of the success that SAVI has earned with their customers. Sumit also holds a Lean Six Sigma Black Belt.


David Miller
Chief Administrator Officer, ImagineSoftware

Building Better Cyber Defenses in Healthcare
Tuesday, September 15
1:00 PM ET - 2:00 PM ET

David Miller joined ImagineSoftware in 2018 after almost 25 years in government service. As Imagine’s Chief Administrative Officer, he is responsible for managing operations and strategy execution, as well as overseeing the Information Technology Department, cyber and physical security programs, compliance, and training. David retired from the Federal Bureau of Investigation immediately prior to joining Imagine. He holds a Bachelor of Arts and a Master of Public Administration, both from the University of Alabama. He has been a featured speaker at many industry events, most recently at the Florida RBMA / Florida Radiological Society 2019 Annual Meeting, Canopy Partners 2019 Imaging Summit, and is slated as a speaker at the 2020 RBMA PaRADigm Annual Meeting in April.

Timothy Mills
Chief Growth Officer, Alpha II


Bring Evenue Integrity Back to the Claims Process During COVID-19
Thursday, September 17
2:15 PM ET - 3:15 PM ET


Timothy Mills serves as the Chief Growth Officer with Alpha II LLC, providing solutions for coding, compliance, claims editing, and revenue analysis for healthcare professionals, clearinghouses, and government entities. Tim has extensive experience in clinical, financial and administrative outsourced technology services as well as turn-key solutions to the provider, hospital, health system, and health insurance marketplaces. Prior to joining Alpha II, Tim served as the Senior Vice President with RestorixHealth, a wound care management company. Prior to RXH, Tim was Senior Vice President with Avisena (now Medusind), a practice management and RCM/Billing company. Tim also served as the SVP with NaviNet working collaboratively with providers, payors, and patients across the complete continuum of care. Tim also served in senior leadership roles with Spheris (now M*Modal), CareScience, and Kinetra (an EDS/Eli Lilly Company) and has been a Healthcare and Information Technology executive for more than thirty (30) years. Tim has been an active member and speaker with MGMA, AHIMA, HIMSS, HFMA, and HATA.


President, Revenue Cycle Coding Strategies LLC


The New World of E/M: 2021 and Beyond
Monday, September 14
2:30 PM ET - 3:30 PM ET





Penny Noles
President, CEO, and Founder, Health Business Navigators


Payer Contracting - Assessment and Renegotiation Process Overview
Monday, September 14
2:30 PM ET - 3:30 PM ET 


Penny has spent 18 years on the payer side of the industry and 22 years on the provider side...Here are just a few of her accomplishments. Penny founded HBN in 1999 - a firm that focuses solely on payer contracting and credentialing nationwide. HBN earned the distinction of being an MGMA national AdminiServe Partner for 9 years. Prior to HBN she was Senior VP of Business Development for US HealthWorks, heading up the acquisition process for 23 deals involving nearly 100 clinics in 7 states that included approximately $100 million in revenue.  She renegotiated the payer contracts nationwide and achieved delegated credentialing with all payers. Earlier in her career she spent 6 years at Allmerica Financial where she was assigned to the project of starting Private Healthcare Systems (PHCS). She oversaw the contracting and credentialing of over 180,000 providers nationwide and headed up Allmerica’s product development for health plans in all 50 states. She spent 6 years at BCBS Massachusetts where she piloted a number of HMO products and was heavily involved in negotiating self-funded arrangements for employer, union and association health plans. Penny speaks regularly at MGMA national and state conferences, MGMA Financial Management and Payer Contracting specialty conferences, and for DecisionHealth and other local and national organizations. She has presented at numerous specialty board meetings for physicians, does webinars, and is called upon by industry news writers for articles and opinions on health plan and credentialing issues and trends.  She is known for her practical, candid, methodical, “can do” attitude in tackling the challenges of contracting and credentialing. Most importantly though, Penny rolls up her sleeves, negotiating payer agreements and tackling credentialing challenges on a daily basis on behalf of practices nationwide, giving her insight and keeping her up to date on the trends and health care practices’ business issues that need to be understood, renegotiated and/or managed.


Eric Rubenstein, MS, CFE

Director of Litigation Fraud, Waste and Abuse Support


Anatomy of a Healthcare Fraud Investigation-the OIG Perspective
Thursday, September 17
2:15 PM ET - 3:15 PM ET


Eric Rubenstein has spent in 25 years of federal law enforcement service as a Senior Special Agent for OIG, and won Agent of the Year in 2001. He has 20 years of presentation experience at the National Health Care Anti-fraud Association, and served as a staff instructor at OIG's Special Agent Basic Training Program.  Eric has been a facilitator at the Federal Law Enforcement Training Center's OIG Academy, and Eric's recent presentations include presentations at the AAPC NYC Chapter and Regional conferences.


Bradley C. Skilton, MBA
President, ACN Healthcare

Vision 2020 - The Next Decade in the Healthcare Revenue Cycle
Tuesday, September 15
2:45 PM ET - 3:45 PM ET

Bradley Skilton has over 15 years experience leading hospital and physician revenue cycles. He spent 12 years with Advent Health, the largest protestant not-for-profit health system in the U.S. as their Regional Director of Revenue Cycle. During his time there, he successfully orchestrated Revenue Cycle turnarounds for 5 failing business offices, leading them each from ranking lowest in the organization to # 1 throughout the entire organizational footprint. Brad is a sought after speaker on Revenue Cycle, Healthcare Leadership, and Patient Experience, conducting webinars and keynote speeches for NAHAM, HFMA, HBMA, AHIMA and AAHAM. Following his time at Advent Health, Brad spent two years with Greenway Health leading their RCM Division with oversight of outsourced services for over 300 physicians. Brad specializes in revenue cycle turnarounds specifically in the areas of revenue integrity, denial management, insurance follow-up, and patient access. He holds an MBA in Finance from Webster University and is also a graduate of BB&T’s Leadership Development Program having served BB&T as a Commercial Banker in their healthcare lending area for 3 years. During his time at BB&T, he won the prestigious Best of the Best award, recognizing him for outstanding sales and service as the highest producer at his level for the organization nationwide in 2007. During his spare time, he enjoys reading, and spending time with his wife, son and family dog in Orlando, Florida where they reside. He is currently writing a book outlining his experiences in turning around Revenue Cycles and looks forward to sharing his story with the healthcare industry. 

Eric Termuende

Co-founder, NoW Innovations


Opening Keynote
Monday, September 15
1:00 PM ET - 2:15 PM ET