Healthcare Reform and Hospital/Physician Integration: Where is Physician Billing Headed?

Mark Blessing, CPA, Partner, BKD, LLP

The presentation will explore the current explosion of hospital/physician integration, addressing underlying reasons for the trend, the future of integration efforts and the effects of the trend on physician billing. Mark will share his experiences with the integration of physician billing into health systems, and will share his insights into potential future effects of ongoing health care reform efforts on physician billing. The role of third party billing providers will be a focus within each presentation topic.

Learning Objectives - At the end of this session, participants will be able to:

• Identify the key trends driving hospital/physician integration

• Describe difficulties and opportunities for hospitals when integrating physician billing

• Recognize the potential effects of health care reform efforts on physician billing

• Identify key opportunities for third party billing providers to assist hospitals and physicians through the reform process

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