who they service. the same is true of a doctor’s office. they want to feel that they are dealing with the company that can bring in every last dime that is due to the practice. continue to network with other business people in the community and join your local bni group or chamber of commerce. get out once a week and let people know you can solve the cash crunch for doctors and help them build their practices through your contacts. set up an automated way of keeping in touch with everyone you come in contact with who is a prospective client. let them know that you are the only company that they should do business with. When it comes time for them to decide to outsource their billing, you are the only choice that makes sense. People do not buy when you are ready to sell – they buy when they are feeling the pain. be at the top of their list when they decide it is time for change. remind your current doctors and office administrators that DID YOU KNOW? 24 hbma billing • november.december.2013 you are looking to build your business. assuming you have done a good job for them, ask them for a referral. You would be surprised as to how many billing company owners never ask their clients for referrals. do not just ask for the name of someone. ask your client to pick up the phone and call the other doctor or office administrator and tell them how pleased they are with your billing service and that they think it would be in their interest to meet with you. You can shrivel up and die in this ever-changing industry, or you can make the choice to grow and prosper, starting right now! Patrick Phillips is the founder and CEO of the nation’s largest network of independent medical billing companies and the author of Cash Crunch to Cash Flow: How to Get More Money Faster Into Your Professional Practice... Aand Plug the Hidden Leaks that Are draining Profits, avai lable on Amazon.com. He can be contacted at www.ABSystems.com or email Patrick.Phillips@absystems.com. (You Need to Adapt In Order to Survive continued) If you became a member of HBMA today, you could have a new client by next month. Don’t miss being part of HBMA’s new Professional Billing Service Locator Program. We will submit a list of HBMA medical billing organizations for providers to contact – one could be you! Fill out the Request for Information (RFI) form NOW. But you have to be a member! Renew right now TODAY to receive unlimited online education for SIX MONTHS starting now! + www.hbma.org/renew Or toll free 877.640.4262 or info@hbma.org
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