SOUND OFF! TOPIC: Tell us how your first client and your latest client found out about your company. Both our first and latest clients have come to us through referrals – still our strongest source of qualified, good clients. – Julie Karassik We are very proud to say that our first, last, and all clients have come from referrals. We do not spend any money on marketing. Our first client resulted from a tax accountant referral. Our latest was referred by a client. Our new client sources are currently 65% direct referrals, 30% website, 5% are other. – RS-Iowa We have been in business for 28 years and so many things have changed since that time. When we started our billing business, the Internet was not available. We landed our first client by mailing introduction letters to specific practices, introducing ourselves, and the benefits we offered. We then followed up on the letters by phone and asked for a short appointment to go over the benefits of working with us. We acquired our last client after they saw our website and called us. an appointment was set up and we were able to sell them the benefits of doing business with us. – Scott M. Wood, President, Mednet, Inc. I got my first client through a director who knew my billing success with the company I worked for. I met my last client at a conference where I was a vendor. – Linda Basham, CAC, 911 Billing Services The first client was a previous client of mine eight years earlier while at another company. The most recent client was a referral of a current client. exceptional performance and service are very powerful sales tools. my first client responded to marketing materials we sent them. my last client was a referral from a current client. We get most of our clients as referrals from current clients having a great experience. my first client back in 1984 was a dermatologist who was referred to me by the software product I chose to use. The salesman from the software company told the doctor “all you have to worry about is taking the check to the bank.” I told the salesman after the meeting, “You did not tell him about how to balance charges and payments, etc., etc.” to which he replied. “Oh...he’ll figure it out.” gotta love the salespeople! my most recent client, as most of our clients, was referred from another client. – Joanne T. Koch, CHBME, Independent Medical Billers, Inc. 6 HBma BIllINg • maY. juNe.2014 (continued on next page) next SOUND OFF! Give Us Your Opinion: TELL US HOW HBMA CAN HELP YOU TO GROW AND ACHIEVE SUCCESS THROUGHOUT ALL OF THE CHANGES IN HEALTHCARE. We’re looking for your opinion. Please send responses to the email address listed below or scan the QR code at right with your smartphone! EMAIL soundoff@hbma.org by Friday, May 23, 2014
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