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(HBMA Strategic Imperatives continued) IMPERATIVE Further strengthen advocacy (government and Commercial Payors) Provide new services establish HBma Process and Culture for Implementation of Change so, what does this all mean? Your association is on the move. not because of ICD-10, aCa, bundled payments, or any of the other “seismic” shifts that will occur in healthcare’s future. all of these issues will require the proper perspective – a perspective that clearly evolves from an understanding, education, and advocacy that prepares our association members to navigate these challenges effectively. These are exciting times with opportunities to help solve one of our culture’s most challenging social issues – healthcare reform. We encourage you to share your ideas, thoughts, and passion as we collectively prepare our association, members, and clients to provide effective solutions as the healthcare landscape shifts. Ron Decker, CHBME, has more than 25 years of experience with the revenue cycle management and healthcare information technology industries. He is the founder and CEO of Innovative Healthcare Systems since 1996 and currently serves on the HBMA Board of Directors and the Commercial Payor Relations Committee. He is a champion of three of the strategic imperatives from the HBMA Business Strategy Group and can be reached at ron@ihsi.com. 8 HBma BIllIng • maRCH.aPRIl.2014 KEY PROGRAMS • Improve website communication and member access • Create visitor access to limited key areas • Provide weekly member communication • Optimize government affairs (ga) governance • Implement similar program for commercial payors • Develop member value services (e.g., moderated online coding forum: “ask a Coder;” compliance plan materials; security risk assessments; benchmarking reports) • Provide other new services (e.g., ICD-10 training, expanded affinity programs, annual buyer’s guide) • Identify issues and create “before and after” • establish role and responsibility clarity • Develop new policies, processes, and procedures • adopt technology to support, monitor, and measure strategic initiatives, especially regarding membership Newly Minted Members Sarah Hanna ECS Billing & Consulting North Stanley Bajek Fast Track Medical Billing, LLC Samantha Freeny SHS Billing Services Anthony Lazzara GIS Tiffany Pietrowski Preferred Medical Services Susan Ramsey Holistic Physical Therapy Services Inc. Jim White APEX Medical Reimbursement Solutions Lauren Stoll Telos Solutions, LLC Brian Wellock Escallate, LLC Thomas Mathews OnQ Operating Company, LLC Asher Gancz Medical Data Consultants, Inc.


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