Highlights PROGRAM MAKE YOUR PLANS NOW TO JOIN US FOR OUR 20th ANNIVERSARY CELEBRATION FOR THE SPRING EDUCATIONAL CONFERENCE AT THE BEAUTIFUL WALT DISNEY RESORT! the healthcare billing & management association is celebrating our 20th anniversary year at the swan & dolphin resort in orlando, fl. join us for two-and-a-half days of educational sessions, legislative insights, and networking opportunities – as well as some great reminiscing and disney fun! this event is specifically designed to confront the challenges facing third-party medical billers, as well as addressing the unique needs of healthcare providers who manage their own billing. at our exhibitor showcase, attendees can network with more than 70 technology and service vendors, consultants, and other healthcare business partners. Professional speakers will address key issues such as acos, icd-10, portable information technologies and hiPaa breaches, racs, management strategies,growing your business, cms initiatives, Washington updates, and much more. get a sneak preview from five of our speakers. G E N E R A L S E S S I O N ACOs – What’s All the Fuss and What Should I Be Doing About It!? Steve Verno, CMBSI, CMSCS, CEMCS, CPM-MCS Prior to the introduction of automobiles and airplanes, people traveled using horses, trains, and boats. the village smithy was replaced by the automotive mechanic. a farrier shoeing horses was replaced by tire salesmen and repair shops. as technologies advance, so must the businesses that support them. medicine cannot continue on the current path; our industry must adapt as medicine changes. the accountable care organizations (acos) are becoming the way many doctors will do business. as a patient, i have received life-saving medical care under this modern concept. there are some who call the aco the demise of sick patients. i, however, see the aco as a positive step towards improving the health of our sick parents and ill children. acos are a step toward giving us hope for a lifestyle we deserve. as a medical biller, i see that we need to change how we do business. as a patient on the medical-bill-receiving end, i find the aco as a way to reduce my medical costs. sun tzu, in the art of War, said “to defeat your enemy, you have to know your enemy.” like saint george battling the dragon, we fight the insurance battle to bring our doctors the revenue that they need to stay in business. to be prepared, we need to know about how the new method of medical care will be provided to us and to our doctors’ patients. the child of acos is the Patient centered medical home (Pcmh). the doctor who does not accept these new changes will find their patients leaving for the practice that uses the aco concept of medical care and the Pcmh to provide a quality of medical care that could not exist before. television advertisements are attracting the curious patient with the simple words: “We are your patient-centered medical home!” to defeat your enemy, you must know your enemy. to change, you need to know how medical care is going to be provided to the patient. We can become extinct or we can adapt to these new models. i have seen that these models can work and i like what i see. Steve Verno is a certified medical billing specialist instructor, a certified emergency medicine coding specialist, a certified multispecialty coding specialist, and a certified practice manager-medical coding specialist. He is also a member of a number of coding and practice management boards. His ICD-10-CM specialty guidebooks have been requested by the American Association of Professional Coding (AAPC) ICD-10 ambassadors. For the last 13 years, Steve has been a medical billing forum moderator for the Medical Association of Billers providing more than 10,000 answers to various coding and billing questions. G E N E R A L S E S S I O N Laptops, Portables, and HIPAA Breaches using risk analysis to evaluate texting By Jim Sheldon-Dean one of the issues regularly faced with portable devices is the texting of patient information. it is clear that texting has found a valuable place in delivering healthcare, providing everything from 22 hbma billing • march.aPril.2013
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