people understands why something needs done, what to do, and how to do it. Review your marketing and sales programs to see if you are leveraging technology there as well. Do you have a customer relationship management (CRm) strategy to manage your sales pipeline? are you using social media to improve your local search engine optimization (seO) so that you are routinely found when billing services are considered in your market or specialty? are you portraying a state of the art feel when you have discussions with providers? Can you not only market but also provide access to your clients on the tools they prefer? For example, many physicians use iPads on their days off and expect access to your systems using their tablets. Remember to look at some of the fundamentals of the setup in your office as well. simple items like using the right keyboards and mice, locating equipment in the right physical location in the office, looking at ergonomics, and proper setup of conference rooms with large monitors and connection units like appleTVs or mcTivias can make your team members and your clients more productive when they are in your offices. A More Secure Way to store files 20 HBma BILLINg • JaNuaRY.FeBRuaRY.2014 What to Do? Picture every service that your client needs. Consider how you can automate and integrate that service with web-enabled technologies. solve each problem from billing to appointments to payment integration to viewing electronic healthcare records with web-enabled solutions. You will discover that the integration is getting easier and better. The convenience and value of having the solution web-enabled makes the investment of time and money all worthwhile. Look at your office as if you were walking in for the first time as a potential client or a new employee. What would your impression be of the firm and of the work environment? are you conveying the right message? are you using technology in a way to make your team and your clients as productive as possible? Randy Johnston currently owns part of both Network Management Group, Inc. and K2 Enterprises. He helps businesses with strategic technology planning, accounting software selection, document management selection and planning, and business continuity planning. Randy can be reached at randyj@nmgi.com. 500+ medical billing o ces nationwide use eBridge’s HIPAA-compliant, secure cloud-based document management system to streamline operations, save money, and reclaim space. t Provider scanning and retrieval t E! ortless work queue management t Quick and easy batch scanning t Compliant audit trails to track user access t Full-text keyword searches for ultra-fast retrieval Call 813-387-3870 today for a demo. Because your business is about more than just paper. www.eBridge.com 813-387-3870 LHaywood@eBridge.com (Using Technology to Increase Efficiencies... continued)
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