SOUND OFF! TOPIC: Tell us how HBMA can help you to grow and achieve success throughout all of the changes in healthcare. An EMR system was presented to one of our clients with two alternatives: one without billing services and one with. The option with the billing service was so much less, that he was convinced to purchase that option. He now regrets his decision because the billing service is not doing a good job for him. • Prepare communication templates and protocols to help members intervene with their current clients on the decision to purchase EMR systems. • Offer credit card on file programs to ensure collection of ever-increasing patient co-pays, co-insurance, and deductibles. – Rob Levin, CEO, Medical Revenue Associates Develop national advertising programs that are geared toward telling physicians why they should outsource billing to reputable billing companies, preferably HBMA members. Advertise through AMA and state societies. It would be helpful to know how other billing/coding companies manage their finances. I am interested to learn what percentages they appoint to the different areas of their business such as staff, office operations, education, etc. – Tierni Martins I’m focusing on the “grow” piece of the sentence. Has HBMA considered marketing directly to physicians? I think it would be great for HBMA to market to large provider organizations (specialty associations, etc.) to convey the fact that practices could be saving money (and making more) by partnering with billing companies. Maybe give a few facts or stats about money left on the table by in-house billers, coupled with a nice sell for HBMA members directing the physicians to the Find-A-Biller search engine. HBMA would increase its benefit to our company’s growth by offering local and/or state chapters (similar to MGMA). The sharing of information, networking opportunities, and educational offerings would be magnified on the local level. As with MGMA, there could be monthly meetings that we could regularly attend. We know how good we are, but providers don’t know the difference. HBMA should make them aware of the difference and educate them while stirring doubt in providers’ heads enough to make them search and seek us out. – Sidney Haitoff, Director of Informatics, Medical Management Corporation of America next SOUND OFF! Give Us Your Opinion: PLEASE TELL US HOW THE NATURE AND SCOPE OF SERVICES YOUR COMPANY OFFERS HAS CHANGED OVER THE LAST FIVE YEARS. We’re looking for your opinion. Please send responses to the email address listed below or scan the QR code at right with your smartphone! EMAIL soundoff@hbma.org by Friday, August 1, 2014 THE JOURNAL OF THE HEALTHCARE BILLING AND MANAGEMENT ASSOCIATION 7
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